Look how well PCS are doing. Here’s the English translation of the full article:
PCS’s Bold Transformation to Deliver “Shipments of Happiness”
By Vân Nguyễn
August 5, 2025 – 11:39
Business – Entrepreneurs | doanhnghiephoinhap.vn
After 15 years of establishment and growth, PCS Corporation has overcome internal challenges to become one of Vietnam’s most dynamic and agile logistics enterprises. It is steadily asserting itself as a purpose-driven organisation—where every delivery journey carries a deeper meaning of connection and happiness.
A Vision Rooted in Connecting Vietnam with the World
Officially founded in October 2010 with its PCS Logistics headquarters in Hanoi and a branch in Ho Chi Minh City, PCS now has registered capital of 80 billion VND and a workforce of over 300 employees. From day one, the company defined itself not merely as a logistics provider, but as a place that “sows human values and delivers journeys of happiness.”
PCS’s strategic vision aims to push past all boundaries to become a global multimodal logistics chain—connecting Vietnam to the world. Its mission is to deliver outstanding service experiences, powered by a team that is dedicated, adaptive, creative, and deeply empathetic. For PCS, happiness is not the destination—it’s found in every moment along the path to shared success.
Customer at the Centre – Employees at the Core
PCS follows a guiding philosophy: “Customers at the centre, employees at the core.” Every management decision, from the executive level down to daily operations, begins with two questions: “Does this benefit the customer?” and “Does this decision create value for employees?” This is not just a promise of service quality—it’s how PCS builds a fair, human-centred, and sustainable organisation.
PCS’s core values include: Dedication – Integrity – Trust – Empathy – Intelligence – Love. These aren’t just slogans—they’re reflected in tangible behaviours: listening to customers, empowering staff, nurturing a culture of learning and internal compassion.
The company now offers a diverse logistics ecosystem, primarily serving B2B clients with flexible, optimised solutions. International shipping has been PCS’s strength since inception, with strong trade routes such as Vietnam–Japan, Vietnam–South Korea, Vietnam–Singapore, and, most recently, Vietnam–USA since 2023.
As a global agent for major brands like DHL, UPS, and FedEx, PCS connects businesses to over 220 countries, ensuring accuracy, safety, and cost efficiency. Its international B2B express delivery solutions can cut costs by up to 30%, increase order processing speed by 20%, and achieve 99% on-time delivery.
Domestic Logistics & Halal Transport Expansion
Since 2019, PCS’s domestic delivery has grown rapidly, offering flexible pickup, packaging, and warehousing nationwide. Specialized services like road transport, 1–3 day express delivery, industrial zone routes, and high-value item transport (e.g., electronics, VinFast EV batteries) have improved customer experience and reduced costs.
Launching in August 2025, Halal logistics marks a strategic move to serve both domestic and international Muslim markets. The service ensures a closed-loop process with dedicated vehicles, strict hygiene standards, and no cross-contamination with haram products.
Cross-border e-commerce logistics is also a key pillar, enabling Vietnamese businesses to scale globally through multinational fulfillment services, international payment support, and export consulting via e-commerce platforms.
ePacket is a flagship offering, helping Vietnamese businesses access the US, European, and Korean markets through major platforms like Amazon, Walmart, TikTok Shop US, and Wayfair.
Global fulfillment warehouses are now established in strategic markets: the US (California), South Korea (Incheon), UK (Hertfordshire), plus domestic hubs in Bình Dương, Ho Chi Minh City, and Hanoi. All are managed using PCS’s proprietary WMS and OMS software for maximum precision, efficiency, and transparency.
A Deep Internal Transformation
The year 2021 was a turning point. Seeing market trends and rising expectations from customers and employees, Chairwoman Lê Thu launched an internal “revolution”—introducing open management and a flexible organisational model.
The transformation wasn’t easy. Early on, PCS faced pushback: employees were anxious, distrusting, hesitant to share information, resistant to stand-up meetings, and conflicted internally. Skill evaluation was difficult. But strong, transparent, and consistent leadership helped PCS overcome these barriers.
The open management approach led to holistic results:
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Streamlined processes and eliminated redundancies
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Empowered teams with autonomy and flexibility
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Shifted company culture: from blame to collaboration, secrecy to transparency, rigidity to creativity
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Fair, public team-based performance evaluations
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Equal development opportunities not limited by hierarchy
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Transparent, performance-based compensation
Customer experience improved:
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Faster response and issue resolution
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Thoughtful gestures (e.g., gifting tea on hot days, not just during holidays)
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Increased profits, reduced operating costs
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Employee salaries rose, with monthly profit-sharing
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Continuous learning culture through daily huddles, Kanban boards, and internal skill-sharing
Impressive Milestones & Strategic Goals
In 2024, PCS achieved explosive 98.9% growth in domestic delivery and was commended by the Cầu Giấy District People’s Committee for its contributions to the local socio-economic landscape. The company also launched a new brand identity, marking a comprehensive repositioning strategy.
From 2025 to 2030, PCS has set 8 strategic goals:
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Complete a multimodal supply chain (sea, land, air, warehousing)
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Deliver excellent, consistent customer experience
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Develop green logistics (electric vehicles, renewables, waste sorting, ESG)
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Apply AI to optimise operations
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Expand logistics hubs in industrial parks and major sales centres
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Invest in high-quality workforce development
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Scale up Halal services for the global Muslim market
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Restructure using flexible, flat management models
The People Behind the Progress
Driving PCS’s transformation is a seasoned, forward-thinking leadership team:
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Chairwoman Lê Thu
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Vice Chairman & Hanoi Courier Director Nguyễn Trung Kiên
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CEO Đỗ Vũ Dương
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HCMC Branch Director Bùi Thị Hương
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Sales Director Kenji Ishibashi
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Business Development Director Lê Anh
The PCS Board of Directors includes experts across logistics, innovation, technology, HR, auditing, ESG, and international trade.
With the capacity to handle over 3,000 orders per day, a diverse fleet of trucks, motorbikes, and forklifts, and intelligent dispatching technology, PCS is poised to become a leading pioneer in Vietnam’s logistics sector.
More than just logistics—PCS is pioneering a new way of operating.
It leads with human values, empowers people, and centres customer experience. Its transformation journey reflects a sustainable development philosophy where business results and human happiness go hand-in-hand.
With unwavering determination, constant innovation, and a global vision, PCS is well on its way to becoming a top-tier logistics brand—spreading its model of “delivering happiness” not just with every parcel, but in every step forward with the community and society.