Reading Time: 19 minutes
It is hard to overstate just what an amazing case study that Vinh Duc Real is, so I want to preface the story told by Hang with my (Rob) own reflections on the journey over more than a year.
Not only did Hang completely reinvent the operating model for a real estate agency of 40 people, so that they were self organising teams, completely fluid as to size, structure, and duration; but then when most of the staff realised what a dynamite model it was and decided to go off on their own to start a new agency, this didn’t create any hostility or friction. Hang supported them in doing so and maintained a business relationship, so that they continue to share clients and properties, to their mutual benefit. As a result, Hang now operates with 5 staff, has reduced her office space and all her operating costs, and still gets the same revenue as she did with 40 and makes much more money than she used to. Everyone has three times higher income.
Consider just how advanced this example of management is – straight out of the best of contemporary management textbooks. Completely self organising teams is the Agile that most organisations dream of. Growing staff until they fly free with their own business and remaining collaborating with them is pure Green from the Laloux model – one step away from Teal. Hang has made it work with courage and conviction, through the support and advice of Dr Cherry Vu.
I’m Huỳnh Thúy Hằng (Sarah Huynh), CEO of Vinh Đức Real Estate Agency. I founded this company four years ago.
We have 40 staff involved in arranging the sale of properties, as well as investing in land and houses, in Ho Chi Minh City, Vietnam.
(You can read more of Teal Unicorn’s client stories here)