If you build your organisation out of projects you are building out of blocks that evaporate. A project is a transitory phenomenon, not a structural component. You probably know of one or more organisations whose BAU is whatever was left when the projects vanished. Building a business out of projects’ droppings is a bad idea. We should build our organisation out of products, with standing product teams which are a permanent function for the lifetime of the product. Our New Ways operating model is based on product not project.